Sunday, March 11, 2007

Viral Marketing 101 - Not Using It Could Kill Your Business!

Viral Marketing 101 - Not Using It Could Kill Your Business!

Creativity.

This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized. It is essential to Viral Marketing.

http://www.topzed.com/t/turbomembership

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moiré popular. Remember the movie “The Blair Witch Project”?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

http://www.topzed.com/t/turbomembership

Effectively Using Overture/Yahoo To Get Website Visitors

Effectively Using Overture/Yahoo To Get Website Visitors

Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.

To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted.

Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

http://www.topzed.com/t/turbomembership

Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.

While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.

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Using Google Adwords To Drive Laser Targeted Traffic

Using Google Adwords To Drive Laser Targeted Traffic

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.

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This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.

In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site.

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

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Friday, February 23, 2007

Places to Hunt for Rewarding Affiliate Programs

Places to Hunt for Rewarding Affiliate Programs


As opposed to the article on recommended affiliate programs, this article is primarily a list of places where you can go to find the most rewarding affiliate programs to join. Some of these are affiliate programs in and of themselves, whereas others are the affiliate program directories I mentioned once before. These are a great resource when you want to find the best program for you. They help to organize the thousands of affiliate programs out there into an easy to navigate compilation. Here are the places to go:


http://www.clickbank.com/

http://paydotcom.com/

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http://www.commissionjunction.com/

http://www.associateprograms.com/

http://www.affiliatefirst.com/

http://www.abestweb.com/

http://www.affiliatetip.com/

http://www.affiliateguide.com/

http://simplythebest.net/affiliates/

http://www.affiliate-programs-directory.com/

http://www.affiliateseeking.com/

http://www.globalhighway.com/

http://www.2-tier.com/

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http://www.sponsordirectory.com/

http://www.100best-affiliate-programs.com/


This list is just a portion of the directories out there where you can find affiliate programs that are perfect for you. When you look at some of these, you will notice that many of them list well over a thousand different programs. With that in mind, this list should give you plenty of options!

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Thursday, February 22, 2007

Niche Marketing

Niche Marketing

The term niche marketing means different things to different
people.

Generally it is known to mean the developing of websites in sub
mainstream market segments to profit from selling products,
generating advertising revenue or other forms of website
monetization.

Niche marketing is effective because it allows you to operate in
markets that are less competitive meaning you have the potential
as a new or seasoned marketer to capitalize on big opportunities
with relative ease and far less cost.

Particularly for new marketers, niche marketing can be the key
to riches because it allows you to compete on a level playing
field. You don't have to jump into the ring with the heavy
weights, you can develop your skills in the junior divisions
before moving into the big leagues.

If you pick the right niche you can build your site, extablish
yourself as an expert, sell your own products, recommend other
people's products, the opportunities can be endless and good
money can certainly be made.

The trouble is that as niche marketing grows in popularity, many
of the markets we called niche markets are now not so nichey at
all, they're almost as bad as mainstream markets in terms of
their competitiveness and difficulty to profit from.

Check out a great niche marketing resource.

The markets that spring to mind are things like acne, dog
training, or anxiety. Markets like these, while they can still
be profitable will not make the average web marketer alot of
money at all. Even the more nichey versions, acne treatments,
dog training videos or anxiety relief are difficult for most
people to compete in and make money.

Then there's the other extreme. You can go to the tiny tiny
niches that get almost no search volume. You can find "long
tail" keywords like 'pug training schools in atlanta" or "acne
treatments that work in 2 days". The problem with these are, 1.
that they often don't get enough traffic and 2. they are so
specific that even if you can drive traffic, there isn't much
you can do to serve those people except show them ads. Again
this can be profitable if you know how to do it but it seems
like there just has to be an easier way...

The niche marketers that really make the most money are those
that know how to find the perfect balance between competition
and search volume. Not only that but they know how to analyze
the nature of a niche market to determine how much potential it
really has before they enter it.

By doing this they find markets that can make them big money
very quickly, faster than most people think possible.

Then when they do find markets they know how to make sites that
will capitalize on them as effectively and efficiently as soon
as possible. The result? Big profits, easily, and quickly.

There is no doubt that niche marketing although often a tricky
game, can be wildly profitable when done right.

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Tuesday, February 20, 2007

How's that New Year's resolution coming?
I've been frustrated with resolutions in the past myself.
Then I learned the secret…
After High School, my mom and I would tell each other our resolutions.
That way we could keep each other honest.
Funny thing... we almost always kept them, too.
It's so much easier with a partner and a plan, isn't it?
So let me ask you something... would you be more
motivated if you had a partner to keep you going?
And a plan to follow?
I thought so.
My friend Sterling Valentine and I will help you with both:
His 21 day action plan will melt all of your
roadblocks and get you going for real.
Find out how his historic "Internet Marketing Road Trip"
will end your frustration for good.
I'll be personally contributing some brand new content,
so don't miss out.
To Your Breakthrough,
Jack Zenert
P.s. You should hurry, because Sterling leaves Thursday, February 8th.
You only have 1 day before your ride leaves...
Get on the Road Trip NOW!

Tuesday, August 29, 2006

Website Purpose Drives Structure

Website Purpose drives Structure

Website Purpose Drives Structure!


I believe that a site has to have a purpose, and from there, that defines the structure. There are 5 major types of site (probably more, but I will focus on 5), these being info site, sales/signup site, Blog, online store, and membersite.An info site is designed to provide the best and easiest source of information for the visitors. The visitors are usually repeat, and have already developed a relationship with the site owner and are coming to the site for information. A good example of this is Internet Based Moms.


A sales/signup site has a specific purpose to either get a sale, or a signup for a newsletter/report/ezine. It should not have anything else to distract the visitor. All items on the site should push the visitor towards that end goal. This is usually the beginning of the relationship with a new visitor so this is often the first site the visitor sees.


A Blog is a relationship building site, building that intergral trusting relationship between the visitor and the site owner.


The online store is designed to offer products for the viewer to come, pick and purchase.


Membership sites can be varied, but are usually less attractive and more business like.


Now most people first start with an info site, and try to work all the other sites into that info site. And then the problem is that visitors come to the site and get too distracted to actually do anything. Then site owners get frustrated as they are not getting sales or signups or product sales as people just come and go, never getting into the site.


My advice is to build two sites. The first is a sales/signup site (I prefer a signup site to start a list) that will get your visitors to do one thing, and one thing only. After they have done that, you can then move them on.


The second site would be your info site and/or your online store (or at this point you could try a combo as long as it is not too cluttered and the layout is direct to each area).Many very successful online marketers just build sales/signup sites and nothing else. (or possibly a online store after they have enough of their own products to offer that). They just focus on building their lists and driving traffic to first sign up, and then purchase their product.


Lastly another point I wanted to mention, an info site is a great source of long term organic traffic that will sustain your business for years if the pages are set up correctly. More on how to set up your pages for Search Engine Optimization another time.


All the best,


J


Thursday, June 22, 2006

Are Reprint Rights A Good Idea For Your Business?

This is a great article as I am always being asked what comes with what type of rights!

One note - where Terry mentions "Master Rights" - most people now advertise this as PLR Rights (Private Label Rights).

enjoy . . .

Are Reprint Rights A Good Idea For Your Business?
By Terry Dean


Are reprint rights a good idea for your business?

The answer is, "Yes" and "No."

I wish there was a simple answer to this question, but there really isn't. Buying the reprint rights to a hot selling product could be the deal of a lifetime.

You could end up with a product that already has a hot market ready to buy without having to do any of the research, creation, or ad writing. It could be the perfect opportunity. Or it might not be.

This same 'perfect opportunity' might be sold by thousands of businesses already...It could be outdated...and it may never have sold well in the first place!

So, reprint rights may be right or wrong for your business depending on a number of factors.

I have experienced both the successful aspects of reprint rights, and have been able to avoid most of the pitfalls...but not all.

I have created many of my own products such as the "Instant Internet Cashflow System" series of ebooks and our newest video course "Internet Publishing."

Even though I have created my own products, we have still used reprint rights licenses in many ways to either expand or generate new profits.

I purchased reprint rights to several products when I first wanted to market online. The early success I experienced through selling these products led to the business I am in today.

Doing a quick run-down of the office shows that we currently have reprint licenses on 23 different products. One of these products has 19 videos and 2 manuals in it. Another one has 24 audio tapes, 2 videos, and a manual.

Other products consist of electronic books only. There are advantages and disadvantages to each format. The primary advantage of an electronic manual is that it is easy to setup and sell and requires no fulfillment or shipping costs which can be major hassles.

The primary disadvantage of electronic books which no expert seems to like to discuss is that most people don't like to read on their computer. They prefer to read a hard copy book, listen to an audio tape, or watch a video. Plus, it is much harder to show the uniqueness of an electronic book.

Both types of products (electronic and hard copy) have the unique advantages and disadvantages. I have been successful buying reprint rights on both!

So, I am speaking from a position of authority. Reprint Rights have been a part of my business from day one.

SECTION ONE: What Are Reprint Rights?

First, let's cover the different types of rights that are available out there on different products.

1. Affiliate Programs - Affiliate programs could be considered a form of rights, although a very basic one. Most of my readers understand exactly what an affiliate program is so I won't go into here. The advantage of affiliate programs is that they have little or no cost to get involved in.

The two major disadvantages are that you receive the smallest piece of the action from an affiliate program (10% to 50%) and that you will have thousands upon thousands of competitors. Always remember this, the cheaper and easier it is to start a business, the more competition you will have. Affiliate programs usually have no cost and no time involvement to sign up, so you can expect to have the most competition through them.

The advantage here is that the affiliate owner actually takes care of all the fulfillment, order processing, and everything else. So it is a great way to get started promoting products or to expand your product line. As I said above though, this could end up being a double edged sword. It is easy for you to sign up. It is also easy for ten thousand others to sign up.

2. Resale Rights - A resale rights are a little more involved. Usually when resale rights are involved, you pay an up-front fee and then you are given the right to buy the product at a discount. In some cases you buy the product wholesale and sell it retail.

In most cases though, you take retail orders for a product and then send the product owner a certain percentage to fulfill the order for you. This is often called dropshipping.

For example, you may want to sell a video set we have and offer to pay a resale fee of $500.00. Then, you take orders for it for the full $297.00 retail price. Every time an order comes in, you process the card and send us $125.00. We then duplicate, process, and ship out the order. You would never have to touch the product. That is dropshipping.

You make much more money this way than an affiliate program usually, but you do a little more work. You take the orders and process them yourself. Then, product fulfillment is handled by the owning company.

3. Reprint Rights - This takes the product selling to another level. With reprint rights, you actually take over the whole process yourself and don't have to pay anyone else. All of the money is yours to keep. When an order comes in for $297.00, you process, duplicate, and ship the order yourself. Then, you keep all of the money that is left over.

If it was an electronic manual you owned the rights to, then you would take the order and have digital delivery. All of the moneyleftover after processing fees would be yours to keep.

So the advantage to reprint rights is that you get to keep all the money. The disadvantage is that reprint rights usually have a premium price on them. For most products, you will pay 10 to 25 times the actual retail price of the product for reprint rights. Digital products usually are on the high end of the scale at 20 to 25 times the price, while audios and videos usually are closer to the 10 times value level.

So, a $29.95 ebook will usually cost $600 to $700 for rights while a $29.95 video will usually cost $300 to $400. The reason for the higher prices on the ebooks in most cases comes from the inherent dangers of reprint rights to the creator of the information.

As a product developer, it is much more dangerous to sell reprint rights to an ebook than to a video. Since a video is a hard product, there are costs associated to selling it (low costs of around $3.50 per video plus shipping). Since an ebook has no cost in delivery, a customer could buy reprint rights to it and give it away for free or almost nothing.

For example: Just recently I looked at the online detective ebook (which is actually more of resale rights not reprint rights) and saw a price of $4.95, $9.95, $19.95, and $29.95 after looking at several different sites. All of them were offering the same product, but at vastly different prices.

Someone could buy reprint rights to your $97.00 ebook and sell it for $9.95 from their site...destroying your business in the process (if you rely on only one product). If it is a hard product such as an audio set or video set, they will be much more unlikely to do this type of thing since there are costs involved in distribution.

For the reprint rights buyer, owning a successful product can be an awesome start to your business or an expansion to your business if you can afford the extra investment required.

4. Master Rights - This is the ultimate type of rights to purchase for your product. When you buy master rights, you also receive the ability to sell reprint rights to other businesses.

This added benefit comes at a premium price. You will usually have to pay 3 to 5 times as much for the master rights as you do for reprint rights.

For example: Let's take a $297 video set for an example. Resale rights may be $500 (which gives you the ability to have it dropshipped for $125). Reprint Rights may be $2995 so that you could sell the product itself and keep all of the money. Master Rights would probably cost $8,000 to $15,000 so you could sell reprint rights at $2,995 each in addition to selling it at retail.

Now, I hope that the above numbers didn't get you confused. They are just meant to be an example. All deals will be different based on the product and the creator's goals with it.

In most cases, you really shouldn't even be thinking of paying the premium price for master rights unless you know you have reprint rights buyers already lined up...or it will take quite a bit of cash flow from you for a while.

SECTION TWO: When Should You Buy Reprint Rights?

1. Buy Reprint Rights To Get Started Online.

I bought a low cost reprint rights license to get started online for the first couple of years. They gave me a good foundation to start with. The product was already done and I received sales materials to go with it (I couldn't write an ad worth a flip in the beginning).

You may find the same method will work for you? There is one caution to keep in mind. Don't buy something just because someone says it is the best opportunity ever.

Avoid this type of hype when buying reprint rights. As a beginner, try to find a product you would want to buy yourself. Purchase the retail version first, try it out, then purchase the rights if you are still interested.

Owning a product that you bought rights to can give you a good start. You don't have to worry about writing ads at first or producing a product. You can jump in, get your feet wet, and start learning about online marketing. This first product probably won't make you rich, but it will give you experience for all of your later projects!

2. Buy Reprint Rights For Back End Products

You have your first product out. It is making money, but what about the backend? All direct marketers know the real profits of business do not come from your first sale to a customer. They come from continually selling over and over to the same customers.

You can expand your product line by purchasing reprint rights to high quality products. This will help you generate additional cash flow from your prospects and customers.

In many cases, this is the better direction to take than selling a product you bought rights to up front. One of the reasons that an author sells rights to his product is to generate leads for other products they sell. Very rarely, if ever, are you allowed to remove the contact info of a product you bought rights to. So, selling their product does generate other backend sales for them.

For this reason, most experienced marketers will purchase and use reprint rights for backend products.

DON'T BUY REPRINT RIGHTS IF:

1. You Don't Have a Market.

Don't buy a $1,000 reprint rights package if you don't already have a plan in mind to sell it. Just because it is the most awesome book on the planet doesn't mean it will sell.

The best situation is when you already have a market lined up to buy from you, such as your own newsletter list or daily traffic at your site.

You should examine the product by buying a retail version. Then, figure a way to sell it. Then, buy the reprint rights. Finally, go for master rights once the reprint rights have started earning you a profit.

2. It is Outdated.

A lot of people don't offer reprint rights on a product until it is already outdated. Instead of updating it, they sell off reprint rights to unsuspecting buyers.

I made this mistake myself in one case and bought rights to a tape set which was badly outdated. It cost me $2,000, but it wasn't worth even a couple of hundred.

I was speaking to another experienced Internet marketer recently and he told me that he bought an $8,000 master rights package to a set of CDs when he first got started online. Little did he know at the time, the whole set was years old and most of the information on them were wrong now. It was a quick way to lose thousands of dollars!

3. The market is saturated.

This danger will only usually occur for one of two reasons...either rights are selling way too cheap and everyone is buying them OR someone buys rights to an electronic book and prices it at almost nothing.

This again comes back to the point that sometimes a bargain (especially dealing with reprint rights) isn't a bargain at all. The cheaper the rights are, the more likely the product will be offered everywhere and at too low a price for anyone to compete.

How to Find Resale, Reprint, and Master Licenses...

I have made references and have seen others make references that the easiest way to find reprint rights to products would be to do a search for "reprint rights" on the search engines. Well, guess what, I have never bought a reprint rights package this way.

Most of the sites that come up when searching for reprint rights aren't selling the types of products you should be buying rights to. If you could find them simply by using the search engines, then everyone else could do the same.

You need to put a little more effort into it.

The mistakes I have made in buying reprint rights came from using the search engines to find them...every time. I was too desperate looking for rights and a hyped sales letter did the trick to finish me off.

Over half of my good reprint rights products were purchased because I was a customer already of the person I was buying from. I knew they had good products which I could sell.

Several of my products were purchased by directly soliciting the owner of them. They wouldn't have any posting on their site about rights, but I would send them an email and offer them cash of $1,200 or so (whatever I thought I was willing to pay). They would usually think about it and email me back a counter offer.

Some would outright reject the offer. So, what. It didn't hurt me any. For those who countered, I either paid the counter price or went into more haggling on price.

I have also heard of other methods. For example, I have heard Ted Nicholas say that he has called up publishers of older books and asked for license rights to them. Sometimes if it is a book they are done with, they would sell rights for as low as $300. It all depends on what they want.

If you make an offer, all you can receive is a yes or no answer. So, go ahead and make an offer to people. If your offer is high enough, the greed factor might step in and bring you the rights even if they never thought about it before.

Also mention to them that you will leave all information on the product exactly as it is, so they will receive more leads for other products they sell. Their name will be published all over the Internet by you. So, they may receive additional advantages of selling to you besides the up-front cash.

Terry Dean, a 5 year veteran of Internet marketing, will Take You By The Hand and Show You Exact Results of All the Internet Marketing Techniques he tests and Uses Every Single Month" Click here to Find Out More:
http://www.netbreakthroughs.com

Wednesday, April 26, 2006

There are Three things to avoid when Email to your List

There are Three things to avoid when Email to your List

With your opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider to avoid people unsubscribing. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.

You also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing and because of the low cost, many company’s now use email as a perfect medium to stay in touch with clients and prospects and have flooded many people’s e-mail accounts with promotional mail.

But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list. just don’t forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.

Also try to keep your list clean and manageable using the tools in your autoresponder program.

As a tip, here are three things to avoid when emailing your list.

1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.

There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.

Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.

When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.

3) Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.

Keep these rules in mind an you will have much success in the future